Key Program Details

<aside> 📅 2-3 months to complete

</aside>

<aside> ⏰ ~8-10 hours per week

</aside>

<aside> 📖 4 sprints + capstone project

</aside>

<aside> 🛠️ Tools provided:

• Semrush
• Hostinger web builder </aside>

<aside> 💸 Cost: €

</aside>

<aside>

Have a question? Contact us!

✉️ [email protected]

</aside>

Note: We regularly update our programs to keep pace with industry demands, so some parts of the curriculum may change during your learning journey

Who It’s For

This course is designed for SEO specialists, content marketers, and growth professionals who want to understand how AI-driven search works and how to stay visible inside generative answers. If you’ve ever felt that AI SEO / GEO sounds vague, hype-driven, or like a guessing game, this program will show you a clear, experiment-based way to approach it. You’ll learn how generative engines “see” your content, how to measure AI visibility, and how to build a GEO strategy that complements your existing SEO work.

What You’ll Learn

• Understand how generative engines retrieve, summarize, and cite content – and what that means for SEO.
• Bridge SEO and GEO: see how classic SEO foundations extend into AI-era search.
• Use tools like Semrush AI Visibility, LLMs, and analytics to audit AI visibility and track changes over time.
• Design and run GEO experiments on real pages to see which tactics actually move the needle.
• Build an AI SEO / GEO strategy and operating system that your team can run in real life.
• Deliver a capstone project where you apply GEO on a real website and get expert feedback.

Our Learning Methodology

Self-Paced & Flexible

Learn on your own schedule, anytime and anywhere. We recommend 8 hours per week to stay on track, but you have 24/7 access to all materials. No fixed lectures – you’re in control of your learning.

Learn by Doing

You’ll work with real tools and real websites from day one. Through structured experiments and a final project, you’ll apply AI SEO methods on live pages, analyze results, and build confidence through evidence – not theory.

Expert Support

During your capstone project, you’ll get personalized feedback and guidance from experienced SEO and AI-search professionals. You’ll also join live workshops and open sessions where industry experts walk through real AI SEO cases and answer your questions.

Program Overview

Sprint 1: AI SEO Foundations & Strategy Framework

Build a shared AI SEO baseline and translate it into a reusable strategy framework and capstone starting point.

• Welcome to AI SEO!
• AI SEO in the Organization
• AI SEO Fundamentals
• AI SEO Strategy Framework
• Workshop: Strategy Patterns Lab
• Capstone Kickoff

Sprint 3: Objectives, Metrics, and Tracking

Define AI SEO objectives and build a repeatable measurement plan using Semrush.

• Measurement Setup and Tool Readiness
• Objectives and Success Signals
• AI SEO Metrics Framework
• Metric-to-Tool Mapping
• Capstone build step: AI SEO Measurement Plan

Sprint 2: How Generative Search Works

Understand how generative engines retrieve information, construct answers, and select sources.

• Inside a Large Language Model
• Embeddings and retrieval systems
• How AI summaries are generated
• Why Sources Get Cited

Sprint 4: AI SEO Implementation Playbooks

Turn strategy into execution: build source-ready pages, test outputs, and grow authority.

• Technical Readiness
• Content designed for AI retrieval
• LLM Output Testing: Diagnostics
• Off-Site Authority and Distribution
• Implementation Planning (Select Playbooks for Capstone)

Sprint 5: Capstone Project

Apply everything you’ve learned by building a practical AI SEO / GEO project from start to finish.

• Choose a website (your own, your company’s, or a Hostinger site)
• Run a baseline AI SEO audit using course tools
• Design and execute a AI SEO strategy
• Present and justify your results, learnings, and next steps
• Get a personal evaluation and feedback session from an industry professional

Note: Our programs are updated regularly to reflect evolving industry needs, so some curriculum content may change while you’re studying.

Questions?

Reach out to us at [email protected] - we’re happy to help!