Key Program Details

<aside> 📅 Up to 18 months to complete

</aside>

<aside> ⏰ 8 hours per week

</aside>

<aside> ➡️ Requirements:

• Advanced English skills </aside>

Who is it for?

Multi-Channel Marketer is an opportunity to develop skills for people new to marketing or those who want to upskill their techniques in marketing.

The primary role of a multi-channel marketer is to coordinate and deliver specific marketing activities such as marketing content creation, background market and customer research, monitoring campaign analytics and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers. More information can be found within the occupation duties of the standard here.

Learners may be in one of the following job roles -

• Digital Communications Assistant
• Digital Marketing Assistant
• Marketing Administrator
• Marketing Assistant
• Marketing Communications Assistant
• Marketing Junior
• Social Media Assistant

Course Content

The Apprenticeship Standard consists of the following knowledge, skills and behaviours:

Knowledge

• Marketing theory, concepts and basic principles such as what marketing is, the marketing mix, the promotional mix and the difference between each channel.